BrandperformanceME, Author at BrandPerformance.ME

Market share: The battle for the biggest slice

Market share is like a popularity contest for FMCG brands. It’s all about how much of the pie you get to eat – or,...

Brand awareness explained: three levels to champion

If you want to order a soft drink, you probably think of Coca-Cola. When you’re craving fast food, Mcdonald's might be on top of...

CTR or VTR: which is more important?

If you ever attempted to measure ad effectiveness, then you surely must have heard about the click-through rate (CTR) and view-through rate (VTR) metrics....

The brand funnel: Mapping the route to conversion

There are very few cases where people hear about a brand (or product) and immediately decide to buy it. Usually, there are several stages...

Price index: Control your brand’s price positioning

Categories in the FMCG industry are not only huge but also very competitive. The world’s largest companies compete with each other, together with a...

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